Melbourne Studio Named Ultimate Girl Home

Stepping into the South Yarra studio apartment of Allie Daisy King is like entering a scene from an early 2000s rom-com, a style she adopts fully. King describes the space as a stereotype of the “media girl in the city” fed by pop culture, noting that she identifies as a young asexual woman working in media who loves hosting and pretty things. The aesthetic reflects her personality, filled with carefully curated trinkets that occupy every corner of the 1930s Beverley Hills flat.
Having already lived in the 1930s Beverley Hills flats for eight years with her family, Allie was overjoyed when a studio apartment inside the building opened up for rent earlier this year. She immediately got to work on Canva and started visualising how she’d decorate, right down to the order of the books on the shelves. The goal was to make the studio feel like a rom-com set, a goal she feels she has achieved. Popular culture serves as another reference point for the room, with King listing Nora Ephron films, Nancy Meyers movies, and characters like Carrie Bradshaw as inspirations.
As the senior social and partnerships strategist at Missing Perspectives and the co-host of literary podcast Booksmart, Allie has carved out a following online for her unapologetically girly and whimsical style. However, this aesthetic goes beyond the digital world; it is authentically who she is at her core, and it is aptly reflected in the home. King is an avid collector and lover of pretty things, ranging from dinnerware to clothing and books, though she admits that trying to find places to store everything is an ongoing issue to this day.
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The interior design process was shaped by sentimental homewares from friends, as well as pieces found on regular op shop trips with her mother, stylist and writer Heather Nette King, whom Allie credits as being one of her biggest influences. In addition to the many hours spent scrolling Pinterest, the studio is arranged into a surprisingly functional series of little nooks. The entryway opens to some of her most cherished objects — including a pink Hello Kitty guitar and Miffy lamp — before the kitchen reveals a custom cafe-style curtain from a favourite Melbourne brand, Suku Home.
To maximise space for hosting, a little dining nook has been created around the romantic bay window. This efficient use of space allows for a romantic bay window dining nook and a gold-toned sofa that also converts into a bed when guests come to stay. It’s easy to see why friends and visitors alike have referred to the apartment as the ‘ultimate girl home’. King admits that her world is her home, and she invites everyone to experience it. For a young person handling the competitive media setting, this setup offers a retreat that prioritizes comfort and visual delight. It creates a distinct contrast to the fast-paced, often sterile environments many young professionals inhabit, proving that personal style can thrive even in a small footprint.