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By Samantha Price 25/04/2026 3 min read 62 views

Lexus Unveils Immersive Installation at Milan Design Week

Car brand Lexus has unveiled a Milan design week installation designed to be experienced in motion, with shifting viewpoints informed by movement across land, sea, and air. Titled Space, the exhibition is centered on the brand’s LS Concept vehicle and presents a 360-degree experience that reimagines the car interior as a private, immersive sanctuary.

The LS Concept Vehicle

The LS Concept vehicle is a six-wheeled chauffeur-driven people carrier that reorganizes the vehicle around its rear passenger space. The vehicle is the focal point of the Space installation, which is organized across a series of spaces, including a central immersive installation and a separate gallery presenting works by emerging designers.

Immersive Installation

Installed at Superstudio Più’s Daylight Hall in Milan’s Tortona district, the main installation combines a central vehicle display with surrounding visuals designed to evoke movement across land, sea, and air. The layout was designed so that visitors walk around the installation rather than viewing it from a single position. As they move, the car and its surroundings appear differently from each angle, revealing new compositions and perspectives.

According to Lexus, the layout was informed by Japanese garden design, where spaces are arranged to be experienced in sequence. Rather than taking in the whole scene at once, visitors encounter a series of carefully framed views. This principle can be seen in projects such as Kyoto’s Katsura Imperial Villa, where paths are designed to reveal different views gradually as people walk through the site.

Discover Together 2026 Initiative

The exhibition also includes a separate section presenting four works developed through Lexus’s Discover Together 2026 initiative, a collaborative program with emerging creative teams. Each of these works draws on the rear seating area of the LS Concept, treating it as a self-contained interior space rather than a conventional car cabin.

The participating creatives include Amsterdam-based Random Studio, Italian practice Guardini Ciuffreda Studio, and Japanese duo Kyotaro Hayashi and Yumi Kurotani, alongside a team of Lexus in-house designers working with traditional craftspeople. Their proposals explore how light, sound, materials, and digital technologies can be combined to create immersive environments that respond to users and encourage interaction.

Lexus at Milan Design Week

Lexus has exhibited at Milan design week since 2005, using the platform to test ideas that extend beyond automotive design and into wider questions around experience, technology, and spatial design. Space is on show at Superstudio Più in Milan from 21 to 26 April 2026.

For more information about the many other exhibitions, installations, and talks that took place throughout the week, see our Milan design week 2026 guide on Dezeen Events Guide.

Partnership Content

This video was produced for Lexus as part of a partnership. Find out more about our partnership content here.

With its innovative and immersive installation, Lexus continues to push the boundaries of design and technology, creating a unique experience for visitors at Milan design week. The Space installation showcases the brand’s commitment to exploring new ideas and perspectives, and its dedication to creating innovative and engaging experiences.